I’m a passionate UX Thought Leader, focused on leveraging user insights to drive innovative and user-centered solutions that enhance experiences and achieve business goals.

I am a strategic and results-oriented researcher with expertise in developing and articulating clear, compelling points of view that drive alignment across teams and business units. Skilled at defining and shaping the strategic vision for digital products by leveraging customer and market insights to ensure product development aligns with both customer needs and business goals. Experienced in leading generative and evaluative research that influences long-term strategy, identifying growth opportunities, and differentiating products in competitive markets. I am adept at crafting data-driven narratives that guide decision-making and drive action across cross-functional teams, including Design, Product Management, Marketing, and Engineering. Proficient in using mixed-methods research, including in-depth interviews, ethnographic research, surveys, usability studies, and more, to analyze user behavior and evaluate product designs to optimize user experience and identify key opportunities for growth.

Along with my academic and professional background, I have used my personal life experiences and unique knowledge set gained from my unusual upbringing and family to challenge the status quo and traditional ways of working, when necessary. As a child my parents encouraged my siblings and I to pursue our passions and hobbies wherever they may lead, and to share what we learned amongst ourselves - and with 8 siblings, this meant that I was exposed to an exceptional number of topics and special interests from a very young age. This experience (which continues to this day), has allowed me to develop unconventional approaches to problem-solving through the active solicitation of advice and perspectives from a multitude of disparate mindsets and behaviors. This has provided me with the extraordinary ability to bring about beneficial modifications and adaptations to my teams/orgs and their processes, in innovative and creative ways.

By combining my personal, academic, and professional experiences I have embraced, cultivated, and refined my own distinctive approach to my work as a UX Thought Leader. I view my primary responsibility as being an educator and champion for not only users, but also my colleagues and the organizations I support. To do this I have focused on the development of 4 key traits:

• Enthusiasm and Willingness to Learn

• Empathy and Compassion

• Collaboration and Communication

• Problem Solving and Out-of-the-Box Thinking